Complete Guide from setting up your Google Analytics Account to diving further into Google Analytics & reporting
Installing Google Analytics Tracking Code on your Website
Setting up Goals and Conversions for Marketing Campaigns
Be able to get insights out of data for decision making
Predict future behaviour of website users
UTM Parameters
Customizing Google Analytics Dashboard
Filtering Internal Traffic inside Analytics Data
Become comfortable using Google Analytics
This course will teach Google Analytics from scratch. Here is the overview of what you are going to learn,
- Setup Google Analytics Account
- Installing Tracking Code on your website
- Configure Marketing Goals
- Setup Filters
- UTM Parameters
- Generating Reports ( Audience, Real-time, Acquisition, etc. )
Who this course is for:
- Bloggers
- Webmasters
- Online Business Owners
- Marketing Professionals
- Intermediate level Digital Marketers
- Beginners in Web Analytics
- College Students
English
Language
Introduction
Introduction
Installing Google Analytics Code on Your Website
Creating Google Analytics Account
Installing the Tracking Code on a WordPress Website
Checking the Tracking Code Installation
Deep Dive into Analytics
Terms and Definitions in Analytics
How to Setup IP Filters in Your Account
How to Create Annotations
How to Create Remarketing Audience
Building Links with UTM Parameters
How to Create Goals and Funnels
How to Create Segments in Google Analytics
How to integrate Search Console & Analytics
Custom Alerts
Types of Reports
How to Create Custom Dashboards and Reports
Real-Time Reports
Audience Reports: Overview & Active Users
Audience: Cohort Analysis
Acquisition Reports
Behaviour Reports
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