#Continuous Product Design – Digital Leadership



A digital leadership course on how to align disparate teams and build customer-centric digital products.

What you will learn

Align teams and build products with customers in mind

Reduce time to identify opportunities and resolve critical issues

Optimize products and experiences to achieve greater value and adoption

Boost revenue and reduce costs

Description

CPD Foundations is your first step to understanding what it takes to lead in the digital economy. Learn the eight practices used by the biggest — and fastest — leaders in the business world.

When agile revolutionized the software industry years ago, it became mainstream in product development by helping teams deliver code more quickly and with less waste through shorter cycles, enabling iterative and continuous delivery.

Yet development-driven approaches like agile demand guesswork. Too often, teams are stuck ranking product features in the backlog based on feasibility rather than desirability – are these products truly solving customer problems? How many product leaders have battled with stakeholders over what to prioritize because issues aren’t quantified or they can’t isolate root cause?

CPD instills confidence in your digital operation, and seeks broader participation. For CPD to be successful, the entire digital org – from product, design, UX, dev, ops, VoC, call center, business and executive teams – should be aligned. The more people who understand and practice CPD, the more successful you – and your organization – will become.

So why CPD? Because you need more than just speed. You need a customer-centric approach that lets you iterate with confidence. You have limited resources, so you need a framework that helps you assess the value of product opportunities so you stop wasting time on the wrong ones – and start prioritizing the right ones.

English
language

Content

Welcome to CPD Foundations
Introduction
What is CPD?
Defining Continuous Product Design
10 Organizational Barriers to Success
Examples of Organizational Barriers
Shortcomings of Development-Driven Approaches
Section 2 Quiz
Eight practices to enable CPD
Introduction to the Eight Practices of CPD
Defining the Eight Practices of CPD with Examples of Maturity
CPD Practice #1: Proactive and Automated Detection of Behavioral and System Anom
CPD Practice #2: Real-Time Notifications and Dashboards Linked to the Customer
CPD Practice #3: Integrated 360-Degree View of the Digital Product
CPD Practice #4: Continuous Quantification of Business Impacts Linked to the Cus
CPD Practice #5: Integrated Customer Experience Viewing Throughout the Product L
CPD Practice #6: Constant Cross-Team Collaboration with a “Single Version of Tru
CPD Practice #7: Organization-Wide Enablement and Democratization of the Data
CPD Practice #8: Continuous Customer Observation Across the Broader Ecosystem
Eight Practices Recap
Section 3 Quiz
How to operationalize CPD
An Intro to Operationalizing CPD
The Four D’s of CPD
CPD in Practice: A Hypothetical Scenario
Discover
Define
Develop
Deliver
Discover
The Application of CPD at Scale Across the Enterprise
Extensions to the CPD Technology Ecosystem
Section 4 Quiz
The CPD Maturity Curve
Moving Up the CPD Maturity Curve
Conclusion
Conclusion

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