#Continuous Product Design – Digital Leadership

A digital leadership course on how to align disparate teams and build customer-centric digital products.

What you will learn

Align teams and build products with customers in mind

Reduce time to identify opportunities and resolve critical issues

Optimize products and experiences to achieve greater value and adoption

Boost revenue and reduce costs

Description

CPD Foundations is your first step to understanding what it takes to lead in the digital economy. Learn the eight practices used by the biggest — and fastest — leaders in the business world.

When agile revolutionized the software industry years ago, it became mainstream in product development by helping teams deliver code more quickly and with less waste through shorter cycles, enabling iterative and continuous delivery.

Yet development-driven approaches like agile demand guesswork. Too often, teams are stuck ranking product features in the backlog based on feasibility rather than desirability – are these products truly solving customer problems? How many product leaders have battled with stakeholders over what to prioritize because issues aren’t quantified or they can’t isolate root cause?

CPD instills confidence in your digital operation, and seeks broader participation. For CPD to be successful, the entire digital org – from product, design, UX, dev, ops, VoC, call center, business and executive teams – should be aligned. The more people who understand and practice CPD, the more successful you – and your organization – will become.

So why CPD? Because you need more than just speed. You need a customer-centric approach that lets you iterate with confidence. You have limited resources, so you need a framework that helps you assess the value of product opportunities so you stop wasting time on the wrong ones – and start prioritizing the right ones.

English

language

Content

Welcome to CPD Foundations

Introduction

What is CPD?

Defining Continuous Product Design

10 Organizational Barriers to Success

Examples of Organizational Barriers

Shortcomings of Development-Driven Approaches

Section 2 Quiz

Eight practices to enable CPD

Introduction to the Eight Practices of CPD

Defining the Eight Practices of CPD with Examples of Maturity

CPD Practice #1: Proactive and Automated Detection of Behavioral and System Anom

CPD Practice #2: Real-Time Notifications and Dashboards Linked to the Customer

CPD Practice #3: Integrated 360-Degree View of the Digital Product

CPD Practice #4: Continuous Quantification of Business Impacts Linked to the Cus

CPD Practice #5: Integrated Customer Experience Viewing Throughout the Product L

CPD Practice #6: Constant Cross-Team Collaboration with a “Single Version of Tru

CPD Practice #7: Organization-Wide Enablement and Democratization of the Data

CPD Practice #8: Continuous Customer Observation Across the Broader Ecosystem

Eight Practices Recap

Section 3 Quiz

How to operationalize CPD

An Intro to Operationalizing CPD

The Four D’s of CPD

CPD in Practice: A Hypothetical Scenario

Discover

Define

Develop

Deliver

Discover

The Application of CPD at Scale Across the Enterprise

Extensions to the CPD Technology Ecosystem

Section 4 Quiz

The CPD Maturity Curve

Moving Up the CPD Maturity Curve

Conclusion

Conclusion

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